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Welcome to 555 Host ~ Your guide to developing and promoting your online business

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~ Designing Your Website ~

Are Web Templates Worth It?

For the customer it is important to be prepared. They need to know what their website should look like, how it will perform, the ability to update and add to it easily, so as not to be held hostage by a design firm's technical code talk.  Read More...

Adding Music to your Web Site

Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you. Read More...

Why Good Looks Will Always Give You More Traffic

No Webmaster or person with any online presence can afford to ignore the subject of traffic. Without enough traffic, no site can ever hope to be successful. Yet the reality on the ground is that competition for traffic is fierce and it is for this reason that most webmasters are always struggling to gain and maintain a reasonable flow of traffic to their site.  Read More...

Business Web Content Theft: 3 Myths

Web content theft is bad, but it's not the end of the web--that is, unless people let it be.  Read More...

How does your website measure up?

Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added / removed images re-written the text but it still feels as if  everything just isn't working together. Wouldn't it be nice if you had a way to
sort things out? Well now you do! Read More...

Are web graphics stealing your money?

They might not be wearing a mask and carrying a gun, but if you’ve got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That’s because image files are typically the biggest bandwidth user on any web page. Whenever a visitor’s browser is displaying an image on your site, it’s actually downloading that image to the local user’s hard drive. When anything gets downloaded, it uses bandwidth and bandwidth costs money. The moral of that story is: The bigger the image the more bandwidth it consumes.  Read More...

Branding through Logo Design

The preliminary lack of customers and abrupt cash flows often causes new small business owners to put off designing a well made logo and promotion resources professionally "until they achieve a clientele" or "unless they get themselves started". Unluckily, designing their own promotion materials when they initiate their businesses instead of having them professionally produced will make getting those early clients more difficult and may outcome in a business that will not be successful.  Read More...

7 Effective Homepage Tips

The truth is how you present your website will determine how customers view you and your product. This can directly translate into how effective your website actually is and whether or not you get a lot of sales or just a few. Think of it this way. Whenever you go into a store you usually always go in from the front entrance, not the side or the back, but the front. Just like when people visit your website, they probably always come in from the home page and go around your site. Sometimes they may come in from another link to one of your sub page but trust me they will jump on your front page to check it out and rightly so.  Read More...

How Important it is to have a Professional Logo?

There are a lot of things that contribute towards the success of a business. Having a good quality product does not necessarily ensure your success. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. Read More...

Website Colors That Turn Off Your Customers 

Using too many colors or the wrong combination of colors could alienate or turn off customers completely. Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. Read More...

Business Web Site Content Strategy

Your content helps you get in search engines, speak to visitors, and ultimately get visitors to buy, contact you, or follow a link. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. To be successful, you need to have a web content strategy. Read More...

Why is Optimizing Your Site For Speed is Important?

If there is one thing we have all suffered through is waiting for a site to download online. It seems like it is the worse thing in the world and will never end. We actually either click off of the site or after the initial download of the front-page completes, we then click off of the site because the sub-pages take too long to load. We have all been here and this article is to help make sure your visitors don't go through it as well.  Read More...

Web Directories: Who Needs One?, Why Make One?

Web directories have been springing up like weeds on the internet in the last few years. This article will explore the how and why of creating a web directory.  Read More...

Pop-up Ads: To Be Or Not To Be?

Imagine surfing through the Internet, looking for information, or maybe just sauntering along, clicking upon whatever comes your way, not really paying attention to the content, when your eye is caught by a link to a site that claims to have content that really appeals to you at that very moment. You hopefully click upon the link, curious about what awaits you when suddenly you’re hit with one, two, three, four, five pop-up ads and they keep jumping up and hitting you from every corner of the screen. How many times have one of us been attacked by pop-up ads that don’t interest us? How many times have the efforts of the advertisers to sell their products ended up in completely ruining the happy and receptive state of mind the user in a stampede of information, hitting too soon, too suddenly and too forcefully for the user to have any favorable impression of the product.  Read More...

Web Browser Compatibility

The issue with browser compatibility is at its highest importance. The way browsers are constructed, they can show a web page slightly differently.  Read More...

Choosing a Domain Name

The selection of a domain name registration is one of the most important features in the development of a web site. Domain names are representative of the address for a web site, and disputes over domain names are becoming more common with increased penetration of Internet.  Read More...

If you build it, they will come?

Building a new website can be a lengthy task. From scratch to the clients specification and then implement additional features and/or changes the client usually has. Sometimes far too much attention is put to the development of building the website and then on launch day expect the masses of visitors to flood in. This simply is not the case, unless you have traffic from another of your sites streaming over to the new one.  Read More...

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