By: Jennifer Tripp, MySmallBizCoach.com
One thing you can never have too much of online is web site
traffic. If you’re looking for ways to drive more visitors
to your site, try these traffic generating tips…
TRAFFIC TIP #1: Develop Several Pages Focused On
Particular Keywords
Search Engine specialists don't recommend using external
doorway or gateway pages, since sites are being penalized
for having duplicate pages. Instead, develop several
webpages on your site, each of which is focused on a
different keyword or key phrase. For example, rather than
listing all your services on a single webpage, try
developing a separate one for each. These pages will rank
higher for their keywords since they contain targeted rather
than general content. And since not many people are doing
this yet you'll find it's possible to get several top 10
rankings.
TRAFFIC TIP #2: Pay Super Affiliates To Promote Your Site
Hand pick webmasters with popular sites or list owners with
large, responsive lists and offer them $100 just for signing
up for your affiliate program and promoting your link. With
this approach you’ll definitely get their attention and
ensure that you sign up real affiliates who will actively
promote your products and services. Even just 3 or 4 of
these affiliates can cause a substantial increase in your
site’s traffic (and your sales!).
TRAFFIC TIP #3: Give Away Your Product Or Service To
Influential People
In every target market there is a group of people who are
the “influencers”. They’re the ones who like to try
new products and are very outspoken when they find something
they like. The best way to reach these people is to start a
word of mouth advertising campaign. Do this by giving away
early versions of your product or service to the influencers
in your industry and encourage them to spread the word to
everyone they know.
TRAFFIC TIP #4: Create An Advergame Specific To Your
Site
Advergames are small online games designed to drive traffic
to your site based on their entertainment value. As their
name suggests their purpose is to advertise your website,
product or service in a fun way. If you design one that
becomes popular it can create a substantial amount of
traffic to your site. Make the most of this by requiring
people to give their name and email address before they can
play so that you can follow up with them later. The best
part is if your game is fun and unique people will tell
everyone they know. What a great viral technique!
TRAFFIC TIP #5: Do A Direct Mail Campaign Using
Postcards
Postcards have become a favorite advertising method of
online marketers because they’re easy to design,
inexpensive and they almost always get read. The added bonus
is that not only does the recipient read it but often so do
several other people along the way. To get started with a
postcard campaign use your current customer list and send
them a special offer. Another option is to find someone with
a list and ask if you can pay them per postcard to send your
offer. Or, find a reputable list company and purchase a list
of potential customers. Remember though, like all
advertising you can’t send one card and expect a flood of
orders. Create a campaign that includes a minimum of 3 cards
to get the maximum benefit.
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Jennifer Tripp is a small business coach specializing in
helping website owners create reliable marketing systems.
These tips are an excerpt from her Free Special Report
"101
Tips To Explode Your Web Site Traffic".
